Sarah started Kinraden to offer a sustainable fine jewelry line with circularity at the center of her business model. She says, “We are in business to create enduring beauty and make a positive impact on this wonderful planet of ours. KINRADEN jewellery never involves the use of virgin metals, but only recycled gold and silver, gently purified to 18 carat gold and 925 sterling silver. Our metals have a history and of course, they were once mined too. Since then, they have been used for different purposes, including electronics and fine precision instruments. We are here to give these metals new life and love – to continue using the riches already at hand. It is by no means easier or cheaper to do so, but it is the only way forward. We hope to inspire others to follow the same path.”