I had met Bruno, briefly, a few months before in Milan. I included his hometown of Martina Franca in our itinerary specifically to see Bruno again and learn more about his brand. Rossorame is owned by Bruno and his business partner, Daniele del Genio. Both are natives of Martina Franca, they met in Rome in College, started their careers elsewhere, and eventually decided to establish a luxury fashion brand back in their home region. I learned that Puglia has a rich history of textile manufacturing in Italy. Early in their careers, luxury Italian fashion trailblazers such as Valentino and Armani, used local artisan knowledge and skills for their own collections before moving them abroad. My own home state of South Carolina was also once a textile capital in America. Like many manufacturing hubs, South Carolina lost most of its textile industry to overseas competitors and this local industry is barely hanging on. This has been the case in Puglia as well, and Bruno and Daniele established Rossorame there to help preserve the fashion tradition of their region.
I was specifically interested in Rossorame’s “Her” bag for the Lesetta Collection. These little beauties are shaped like small steamer trunks and composed of exotic python and crocodile, or high quality Italian leather and suede, or luxury textiles. All are adorned with mink or rabbit handles.